2025-10-10•Namanz Digitec
Boosting posts blindly is not marketing. Hospitals need to track specific KPIs to understand what’s working.
Key Metrics to Watch
- Leads: Number of valid inquiries per channel.
- Appointments Booked: How many leads convert into visits.
- CPL & CPA: Cost per lead and cost per acquisition.
- OPD/Bed Occupancy: Impact on actual business.
Tools You Can Use
- Google Analytics 4 for website behaviour.
- Meta Ads Manager & Google Ads dashboard.
- Simple CRM or Google Sheet to track lead status.
Without tracking, you’re just spending. With tracking, you’re investing in growth.