
      <p>Organic reach is slow. If you want <strong>predictable patient inquiries</strong>, Meta (Facebook + Instagram) and Google Ads are powerful tools—when used properly.</p>
      
      <h2>When to Use Google Ads vs Meta Ads</h2>
      <ul>
        <li><strong>Google Ads:</strong> Best when patients are actively searching – “knee pain doctor near me”, “IVF center Mumbai”.</li>
        <li><strong>Meta Ads:</strong> Best for awareness and demand creation – health camps, new doctor joining, seasonal offers.</li>
      </ul>

      <h3>Sample Campaigns for Hospitals</h3>
      <ul>
        <li>“Full Body Checkup @ 1999” – Google + Meta lead form ads.</li>
        <li>“Skin & Hair Camp Sunday” – Instagram Reels + Story ads.</li>
        <li>“New Dentist in Andheri” – Google search ads with location extension.</li>
      </ul>

      <h3>Must-Track Metrics</h3>
      <ol>
        <li><strong>CPL (Cost Per Lead):</strong> How much you pay for a form/enquiry.</li>
        <li><strong>Conversion Rate:</strong> How many leads actually book appointments.</li>
        <li><strong>ROAS:</strong> Revenue generated vs money spent on ads.</li>
      </ol>

      <p>With the right tracking, ads become a <strong>reliable OPD engine</strong>, not just a cost.</p>
    

How Meta & Google Ads Can Fill OPD Slots for Doctors

When to Use Google Ads vs Meta Ads

Sample Campaigns for Hospitals

Must-Track Metrics